Google Ads Integration
Insightro uses the Google Ads API to help marketing agencies and freelancers generate automated, client-ready performance reports — without manual CSV exports.
About Insightro
Insightro is a B2B SaaS platform built for marketing agencies and freelancers who manage Google Ads accounts on behalf of clients. Our product automates the creation of professional marketing performance reports — including KPIs, charts, AI-generated insights, and PDF exports — so agencies can spend less time on spreadsheets and more time on strategy.
We serve digital marketing professionals who need recurring client reports covering campaign performance, spend efficiency, and conversion metrics across Google Ads, Meta Ads, and Google Analytics 4.
Google Ads API Use Case
We request access to the Google Ads API to provide read-only reporting functionality for our users. Users connect their own Google Ads accounts via OAuth 2.0 and authorize Insightro to fetch performance data for report generation.
We do not create, edit, pause, or bid on campaigns. We do not modify account settings. API access is used exclusively to retrieve reporting metrics that users would otherwise export manually as CSV files.
How It Works
1. Connect via OAuth
The agency user signs in with Google and grants read-only access to their Google Ads account or MCC.
2. Fetch performance data
Insightro retrieves campaign, ad group, and keyword metrics for the selected date range using the Google Ads API.
3. Generate reports
Data is processed into KPI dashboards, charts, and AI-powered insights. Reports export as PDF or shareable links.
4. User controls access
Users can disconnect their Google Ads account at any time. We store only the data needed to generate their reports.
Data We Access (Read-Only)
- Campaign, ad group, and keyword performance metrics
- Impressions, clicks, cost, conversions, and conversion value
- Click-through rate (CTR), cost per click (CPC), and return on ad spend (ROAS)
- Date-range reporting data for the user-selected period
- Account and campaign names for report labeling
What We Do Not Do
- Create, modify, or delete campaigns, ad groups, or ads
- Change bids, budgets, or targeting settings
- Resell or share Google Ads data with third parties
- Use data for advertising purposes outside of the user's own reports
Two Ways to Import Data
Google Ads API (Recommended)
Connect your account once and sync performance data automatically. No manual exports required. Ideal for agencies running recurring monthly client reports.
CSV / ZIP Upload
Upload Google Ads CSV or ZIP exports manually. Available today for users who prefer file-based imports or are waiting for API connection.
Business Model
Insightro operates as a subscription-based SaaS product for marketing agencies and freelancers. Users pay for access to automated report generation, client management, AI insights, and white-label PDF exports.
Google Ads API access is a core feature that removes manual data export steps and enables scheduled, automated reporting workflows for agency clients.
Security & Privacy
OAuth tokens are stored encrypted. All data is transmitted over HTTPS. Users authenticate with their own Google accounts and control which Google Ads accounts Insightro can access.
Read our Privacy Policy →Contact
Questions about our Google Ads API integration or business use case:
Website: https://insightro.in
Email: contact@insightro.in
Address:
Insightro Technologies
Mangalore, Karnataka, India